Alex Freeman


Entrepreneur In Residence [Firemark Labs]

Mentor Session/Room:

Session 1 Wed 26 Aug, 08:00-10:00


Session 2 Wed 26 Aug, 16:00-18:00

Room 1

Session 3 Thu 27 Aug, 16:00-18:00


About Alex:

My life goal is "to make 10 million people's lives better". I'm a need-seeker. I love solving customer problems. Recent achievements: 1. Launched the social movement Our purpose is to close the gender pay gap. 2. Benefitted from the ASX:TGO listing in March 2018 (rollup of 3. Establish Firemark Labs, Australia's leading fintech & Insuretech lab 4. Writing Group Innovation & Ecosystems Strategy for a $2Bn+ B2B business 5. Leading Group Cyber Product Program creating $400m opportunities for the top line 6. Created a digital business that will turn over $100M+ this FY including leading design, procurement & commercials for the solution 7. Transformed a declining print subscription business into a thriving mobile-first, transactional success 8. Had a lot of fun working with a bunch of amazingly talented people. My current work is focussed on: - Closing the Gender Pay Gap - Working with IAG, a great purpose driven organisation ("make the World a safer place") building enterprise capability for evidence-driven, rapid innovation & business growth - Sourcing & procurement with Australian & Asian startups to co-innovate with and invest in - Contributing to M&A, DD & investment processes - Mentoring entrepreneurs. You can find me at major startup hubs, especially Stone & Chalk (NSW) & The Precinct (QLD) My mindset: I make pragmatic plans with innovative approaches. I collaborate to unlock the people power around me to execute effectively. Things get done. Value is created. Vision without action is a daydream. Action without vision is a nightmare. Ideas are useless unless used.

Areas of Expertise:

Innovation Business Model Innovation Strategy

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